Shateera Israel

Biography

Shateera Israel is a Los Angeles-based Brand Manager at Beats by Dre, specializing in integrated marketing, brand strategy, and creative storytelling across technology, entertainment, and lifestyle. Previously at Meta, she developed strategic partnerships and marketing programs to strengthen platform affinity. Her experience also includes campaigns for leading brands such as Airbnb, YouTube, Google, Spotify, and Amazon Studios. A Rutgers University graduate, Shateera combines creative vision, consumer insights, and strategic thinking to build brands that resonate.

Sessions

1. The Beats Blueprint: Building the World Around the Product Presented by Apple

   Wed, Nov 4, 1:00 PM – 2:00 PM CT

   Track Future of Marketing

   Twenty years ago, Beats changed the way the world thinks about sound, and it's kept the culture on speaker ever since. In this session, members of Beats' brand and sports marketing team pull back the curtain on the strategy behind two decades of staying power — from bold campaigns and iconic talent partnerships to the custom drops that turn products into cultural moments. Hear how Beats builds worlds around every launch, transforms "everyday" categories into cultural statements, and partners with talent to tell stories audiences can't get anywhere else. Whether you're building a brand, a following, or a legacy, this conversation is your blueprint for staying relevant without losing who you are.