Kelly Buchanan Spillers

Biography

Kelly Buchanan Spillers is VP of Brand and Product Marketing at Rocket. She has 20+ years leading brand, digital, and product marketing across B2C and B2B. Previously VP of Global Digital & Social Marketing at CeraVe, she shaped the brand's voice across 40+ markets, earning Cannes Lions recognition, and served as CMO at Infor, with senior roles at L'Oréal USA, Digitas, Ogilvy, and Accenture Interactive. Kelly holds an MBA from NYU Stern, is an adjunct professor of Business Ethics at NYU Stern, and lives in Brooklyn, New York.

Sessions

1. AI, Homeownership, and Generational Wealth Presented by Rocket

   Wed, Nov 4, 12:50 PM – 1:20 PM CT

   Track Wealth

   A mortgage isn't a document. It's 1.5 million documents a month, nearly a billion data points a year, and a regulatory obligation to be right every time. Every hour of human work in that pipeline gets priced into a fee the buyer pays in cash at closing. Rocket rebuilt origination as a data problem: 10+ petabytes of proprietary data, roughly 70% of monthly documents auto-identified, more than a million team-member hours out of the process. Then Rocket pointed the same data at the friction before anyone applies the wasted journey. Reaching people when they're genuinely ready cut third-party lead spend 87%. Same data asset. Two kinds of friction. Both priced into what a buyer pays. Papanii Okai, EVP of Engineering, and Kelly Buchanan Spillers, VP of Brand and Product Marketing, walk both halves: where the hours were, what it takes to automate inside a regulated process, why a system that already knows your file feels more human rather than less, and where the savings land. Homeownership is how most families build wealth. The cost of getting in is the gate.