Keena Grigsby

Biography

Keena is Chief Marketing Officer & Vice President, U.S. Mobile Experience (MX) at Samsung Electronics America. She leads marketing and communications for Samsung’s mobile portfolio including Galaxy smartphones, wearables, tablets, PCs and the connected ecosystem.  She is a seasoned global marketing leader with nearly 20 years of experience leading talented marketing teams at Microsoft, Apple, and Verizon. Recently, Keena served as General Manager and Global Head of Windows Marketing at Microsoft, where she led the go-to-market strategy, campaigns, integrated marketing, communications, and operations for the consumer & commercial segments.

Sessions

1. Building Brands That Command Attention

   Tue, Nov 3, 1:15 PM – 2:00 PM CT

   Track Future of Marketing

   Every channel is saturated. AI has made content creation nearly free. Consumer loyalty is harder to earn than ever. Shannon Womack and Keena Grigsby are leading brand strategy at three of the most recognized names in business and navigating these pressures at scale every day. This conversation examines what it actually takes to cut through, build lasting consumer trust, and lead creative teams when the rules of brand are being rewritten in real time.