Joi-Marie McKenzie

Biography

Joi-Marie McKenzie Lewis is an Emmy Award-winning writer, editor, and author. She is editor in chief of Business Insider’s Life division, overseeing lifestyle news globally. She is the author of The Engagement Game and coauthor of Porsha Williams’ memoir, The Pursuit of Porsha. Her work has earned recognition from the LA Press Club, ASME, James Beard Awards, and Edward R. Murrow Awards.

Sessions

1. Bet on Black: Louis Carr on Marketing In Every Era

   Tue, Nov 3, 10:45 AM – 11:30 AM CT

   Track Future of Marketing

   Louis Carr has spent four decades generating over $10 billion in advertising revenue, developing leaders, and making the case that Black audiences are among the most valuable and underestimated consumers in America. He has been right every time. This session is a working conversation about what it takes to lead at scale over the long term, how to build deep audience intelligence, develop real talent pipelines, and stay indispensable across every era of industry change.