Alexis Johnson

Biography

Alexis N. Johnson is a PR professional with 12+ years in sports, media and entertainment. As PR lead and head of social impact at Beats, she leads consumer communications and developed Beats Academy. A 2025 NABJ Patricia L. Tobin Media Professional Award winner and PRNews In-House Innovator, Johnson previously worked at the NFL and pioneered Complex’s PR team as the first publicist for "Hot Ones." She is a proud Mizzou graduate and Alpha Kappa Alpha Sorority, Inc. member based in Los Angeles.

Sessions

1. The Beats Blueprint: Building the World Around the Product Presented by Apple

   Wed, Nov 4, 1:00 PM – 2:00 PM CT

   Track Future of Marketing

   Twenty years ago, Beats changed the way the world thinks about sound, and it's kept the culture on speaker ever since. In this session, members of Beats' brand and sports marketing team pull back the curtain on the strategy behind two decades of staying power — from bold campaigns and iconic talent partnerships to the custom drops that turn products into cultural moments. Hear how Beats builds worlds around every launch, transforms "everyday" categories into cultural statements, and partners with talent to tell stories audiences can't get anywhere else. Whether you're building a brand, a following, or a legacy, this conversation is your blueprint for staying relevant without losing who you are.